Planterra press assets and story.
Everything a journalist needs to write about Planterra. Logos, screenshots, founder bio, and quotable copy. All free to use with credit. Email if you need higher-res versions or something custom.
One sentence
Planterra is the first plant care app that treats "bright indirect light" as a measurement, not a category label.
The pitch
Every other plant app gives the same generic advice - "bright indirect light," "water when soil is dry" - and forgets the plant the moment you close the chat. Planterra does two things nobody else does. First, it maps your home. Walk through each room with your iPhone and Planterra captures every window's compass direction, computing the sun's real path across your specific spaces. From day one it knows which corners peak at noon, which lose light in winter, and which of your six spots is best for a Monstera. Second, every plant has a patient card. Water history, diagnoses, past treatments, what worked, what didn't. The Doctor reads the whole card before every consultation, so month-three yellow leaves get treated as a follow-up to month-one overwatering - not a stranger's first appointment. Built solo, nights and weekends. First App Store submission.
Angles journalists have used
- Solo indie iOS developer's first App Store launch (maker story)
- How Anthropic Claude is being used in consumer plant care (AI application angle)
- The rise of "sun-aware" home care apps (design/lifestyle trend)
- Editorial-quality design in a category dominated by neon-green plant apps (design angle)
- Freemium model without ads, tracking, or accounts (privacy-first angle)
Feel free to attribute these to Vlada, founder of Planterra.
"Every plant parent has killed a plant they loved by putting it on the wrong shelf. Planterra fixes that."
""Bright indirect light" isn't advice. It's a shrug. Plants deserve better."
"The Doctor reads every plant's patient card before every consultation. Continuity of care, in your pocket."
"I built the app I wished existed when I was killing my Monstera in the wrong room."
iPhone screenshots (portrait, iPhone 15/16 Pro dimensions). Feel free to compose in phone frames or use raw.
Short (30 words)
Vlada is a solo indie iOS developer. Planterra, live now on the App Store, is her first App Store submission after months of building nights and weekends.
Long (150 words)
Vlada is a solo indie iOS developer. Planterra is her first App Store submission - the result of months of building on nights and weekends, no investors, no team, no marketing agency. The app came out of a specific frustration: every plant care app on the market treats "bright indirect light" as a category label rather than a measurement, and forgets the plant the moment you close the chat. Planterra fixes both - mapping every window's real compass direction and building a patient card for every plant that the Doctor reads before every consultation. Vlada writes about the ongoing project of building Planterra at planterra.substack.com and can be reached at hello@planterra.cloud.
Vlada · Founder
Website: planterra.cloud
Newsletter: planterra.substack.com
Based in: Munich, Germany