Live now on the App Store. Try Pro free for 7 days - no card, no signup, no data collected. Download on the App Store →
About

Hi, I'm Vlada.

I built Planterra for myself first. Then friends kept asking for it, so I made it a real thing.

I live in Munich. I'm not an iOS engineer by background - I learned SwiftUI as I went, because the plant app I wanted didn't exist and I needed to build it. Planterra has no investors, no ads, no growth targets. Just an app I actually want on my own phone.

Vladislava Trimborn, founder of Planterra, holding a Monstera Deliciosa
I don't want a million users.
I want a thousand who love it.
- Vlada, founder of Planterra
The story so far

How Planterra started, honestly.

I've always loved having plants at home. What I never loved was how every plant app treated me the same as everyone else: a generic care sheet, a chatbot that forgot the last conversation, watering reminders that ignored the fact that my living room was north-facing.

The thing I kept wanting was a plant app that knew my specific home. Which corner was actually bright. Which window peaked when. Which plant history had been forgotten. Nothing existed. So one weekend in January, with no iOS experience, I started building it for myself.

A few months in I showed the early version to friends. Every single one of them asked the same thing: "can I have it too?" That's the moment I decided to make Planterra a real product instead of a personal tool.

Three months later, Planterra is on iOS. It maps your windows, reads real lux from your camera, and gives you a Doctor that remembers every plant it's seen. It's not perfect - no first version is - but it already does the thing I always wanted a plant app to do: pay attention to my home, not everyone's.

If you try it and something's off, tell me. I read every email.

Timeline

Three months, in five moments.

  1. May 2026 Wanted a plant app that actually knew my apartment. Realised nothing like that existed. Started sketching Planterra on paper.
  2. Jun 2026 Learned enough SwiftUI to build a first prototype. Ugly. Only did window mapping. Fell in love with it.
  3. Jul 2026 Showed it to friends. They asked if they could have it too. Rebuilt from scratch, this time with the Doctor patient-card model. Opened TestFlight to a small group.
  4. Aug 2026 Opened the beta to 11 testers. First 5-star review from someone I'd never met.
  5. Aug 5, 2026 Public launch on the App Store.
What I care about

The three rules I built Planterra by.

Honest above clever

If a plant care answer is "I don't know," the app says so. It doesn't invent numbers. It doesn't pretend a photo is enough when it isn't.

Your attention isn't inventory

Zero engagement tricks. No streaks, no notifications begging you to open the app. Planterra pings you when your plants actually need something.

Your data stays yours

Plants live on your device. No account, no server. When you delete the app, your data is truly gone. Not "gone from our records" - gone.

Get in touch

Say hi, share feedback, or just tell me about your plant.

I read every email personally. Usually reply within a day or two.

hello@planterra.cloud
Newsletter

Curious about the founder story?
Want to become a certified plant parent?

I send one thoughtful email a week - a plant deep-dive, a lesson from building Planterra, or a mini-guide for a specific corner of your home. No filler, no spam, unsubscribe with one click.

Subscribe to the newsletter →